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Aurora International Services

657 Sandcherry Drive 

Burlington, Ontario L7T 4L8

Phone: 905.525.5385

Fax: 905.525.6451 

 

 

 

 

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Why You Need a Web Site

EVERY small or home-based business should consider a website.  Although there are some businesses where a  website may offer no value, in the vast majority of cases a website will provide a very effective marketing tool and sales channel.

Some of the main reasons a website is so effective:

Minimal Cost

Utilizing the Internet for your business is very inexpensive.  A website address, which includes Internet access and e-mail are generally available for less than $20/month. 

Email

Email is the greatest communication tool available to small business.  It allows you to communicate anywhere in the world with customers and employees and pay NO long distance telephone charges.  E-mail allows you to communicate at any hour of the day or night, and has the ability for you to attach other documents to your correspondence.  This would allow you to send an updated proposal, revised contract or introduce a new product/service to your customers efficiently and with no cost.

24 Hours a Day Business Access

This may sound outrageous, but an Internet presence does provide this for you.  With e-mail, customers and suppliers are able to contact you at their convenience.  With such competitive markets in today's economy, being available more often, is a tremendous advantage. Potential customers can find out about your products and services 24 hours a day - doesn't that sound better than receiving a phone call at 6:00 a.m. from a customer, who is in a time zone 3 hours ahead of yours?

Global Market

The Internet has expanded the potential for businesses to move out of their local jurisdiction and provide products and services to anywhere in the world. Online access is used on a regular basis by millions of people worldwide today, with the figures increasing at a rapid rate.  Many of the new users are emerging from underdeveloped countries, with people who have the desire for the "hot new items", the funds to purchase these items, but no local access to obtain them.  These are all potential customers for your business! Compare the cost of establishing a website to placing ads in the London Times, the Wall Street Journal, or the thousands of local newspapers around the world.  The information you provide on your website is instantly available to each and every one of these users.

Change your Product or Services on a Timely Basis and for Little Cost

Most businesses have produced catalogs, brochures, or sales pamphlets in the traditional paper format.  You know how much time and money is involved in producing these items, and how difficult and expensive it is to add a new item.  You've just released your new product catalog, and the supplier has discontinued one of your products.  What can you do? With your internet site, making changes as they happen is a simple and inexpensive process.

Promotions and Seasonal Features

Do you have an item that you want to clear out?  A product that is new in your inventory, or that you received a great deal on from your supplier and you wish to market to your customers?  Imagine reaching all of your customers via email or by posting it on your site, with a few clicks of a mouse.  No more phone calls, letters or faxes, to inform the public of sales or specials.  The Internet also allows you to always be current to ever-changing markets and seasonal items.  Changing your advertising from Valentines Day specials to Mother's Day specials are all only minutes away!

All that you have to lose without a website are sales and customers.  Think about it.

Call or email us today, to get you started.

Visit two of our ongoing website projects at www.musicgallery.ca and  www.musicianswebstore.com

 

 

 
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