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Website Marketing Tips: Making your Website Work For You
But we also know that the Internet isn't going away. 407 million people are now estimated to have access - that includes 167 million in North America, and 113 million in Europe. Statistics say that the coming generations spend more time online than watching TV.
The most important thing with your website is to know its purpose. Consider what purpose you would like to have your website serve. It can be used to sell a product or service, to give information, as a brochure to attract more business to your concrete storefront, or to generate sales from other areas which are inaccessible to your store location. It may also serve multiple purposes, but the first thing is to make sure you know what you need it to accomplish for you. Lead Your Visitor to Action Have you ever been to someone’s web site, looked at the front page, and left because you were confused? While it may be a common practice to put everything about your company’s product or service on the front page, it’s not a good idea, for exactly the reason I described above. You want your visitors to stay on your site and DO something. For each page on your web site, decide what you want your visitor to do. Should they sign up for a newsletter? Buy a product? Look at the pictures of your work? Make it clear and easy to understand and your visitor will happily tour your website. Capture Visitors’ Names One of the main reasons to even have a website is to capture the names and/or email addresses of your visitors. In this scenario, a prospect or potential customer visits your site and leaves his or her email address and first name with you. This gives you permission to send the person relevant email about your business, updates or special offers you may have. Maybe you have a new tip for using your product that your customers would want to know. Why not send the tip to both your customers and the people who have visited your site? So how do you get someone to leave their name? You could offer a newsletter or weekly tips, a free e-course, e-book or special report. Offer a coupon or discount. Make your offer appropriate for the content of your site, and your visitors will gladly leave their email addresses and names. Put them at ease by letting them know that you are not collecting their names to sell to an outside source. By capturing your visitors’ names, growing your list of email addresses and sending relevant, responsible email to your customers and prospects, you are building a relationship with them. In any business, the relationship is the intangible, powerful force that creates loyal, repeat customers. Don't Forget About the Customers You Already Have It takes at least five times the time and expense to acquire a new customer as it does to keep a current one. Your Web site can be a great tool for providing ongoing customer service and support - and achieving significant cost savings in the process! The best way to build your content is to compile a list of questions that your customers most often ask. These may be sales related, but can also cover operations, quality assurance issues, etc. If you don't already know the questions, have your receptionists and sales people keep a note pad for a week. List the questions, together with the answers, on your site. This provides a 24 hour a day, seven day a week availability of service for your customers, whether your office is open or not. And, it can save significant costs in terms of telephone support time. If you need assistance in making your website more effective, please contact us and one of our professional consultants will assist you in making the most of your website. |
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So you have a website, Now
What? Are you feeling as though your web site costs you money every
month, but you aren't making any money from it? It is a common
complaint, and many business owners wonder why they should be paying a
web designer large sums of money monthly just to make changes to it.